Effective Sales Proposals

Management Development Workshop
12 Oct 2010 to 13 Oct 2010
Time Management Training
14 Sep 2010
Handling Difficult People/Assertiveness Skills
15 Sep 2010
Minute Taking
16 Sep 2010
Foundation Certificate in Staff Development
7 Sep 2010 to 8 Sep 2010
Certificate in Training and Occupational Learning
2 Nov 2010 to 3 Nov 2010
Presentation Skills
17 Sep 2010
This hands-on workshop addresses often-neglected skills that can make or break major sales. It applies research into persuasion and buyer psychology to the creation of truly effective proposal documents.
Who should attend?
Effective sales proposals will benefit salespeople, managers, technical specialists and any staff who contribute to the preparation of proposals or tender documents. The programme is especially valuable if ‘bid teams’ attend together, as it ensures that the technical content of the proposal is persuasively integrated with the customer’s needs uncovered.
By the end of the course participants will be able to:
Find out how to produce a document that sells while you’re not there
Discover how to set out a clear business case
Learn how to show the client the full cost benefit of adopting your solution
Create a customised proposal template to reinforce and become part of your company’s corporate identity
Keep the proposal customer-focused
Improve the chances of proposals being read by key decision-makers
Specific course content:
Buying motivations
Gaining rapport – your use of words
Layout
Costs
Key words
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